rondwisan
07-10-2009, 01:42 PM
Manchester United Cigarette Cards
In 1871 the American company of Allen and Ginter began inserting pieces of card to protect the cigarettes from being damaged. It was not long before tobacco companies had the idea of printing advertisements on these cards, or "stiffeners" as they were called in the trade. In about 1876 companies began producing a series of cards that the smoker could collect. It was believed that this would encourage the smoker to continue using that particular brand.
The first British company to issue cigarette cards was W.D. & H.O. Wills. The first card appeared in 1887 and were at first used to advertise its products. Ogdens, a company based in Liverpool, introduced the first series of cigarette cards in 1894. This series of photographic cards became known as "Guinea Golds".
As Gordon Howsden points out in his book, Collecting Cigarette and Trade Cards: "At a time when the average family could not afford books, and with the technique of reproducing photographs in newspapers still some years away, these cards could inform and amuse, and bring a little bit of colour into what were all too often very drab lives."
Arnold Bennett once remarked that "some boys will grow up with cigarette cards as their sole education". Another writer, Clifford Hough, pointed out that cigarette cards were dubbed "The Working Man's Encyclopedia" because "they brought pictures of famous faces and fascinating places to the attention" of the masses. Hough adds that on "the reverse side the captions contained many interesting facts and pieces of information that often sunk into a boy's mind to a greater extent than any dull textbook from schooldays."
Subjects were chosen to appeal to their male customers. In 1896 the first set with a sporting theme appeared. This was a series of 50 cricketers. The tobacco companies discovered that these sporting cards were a great way to obtain brand loyalty. Later that year the first football set appeared. Footballers & Club Colours was published by Marcus & Company, a small firm in Manchester. These cards are extremely rare and individual cards are valued at £170. This is true of all the early football sets that were issued at this time: Footballers & Club Colours (Kinner, 1898); Footballers (J. F. Bell, 1902); Footballers (F. J. Smith, 1902) and Footballers (Percy E. Cadle, 1904). The cost of individual cards of these sets vary from £40 to £160.
In 1902 W.D. & H.O. Wills published a set of 66 football cards. The photographs were of men playing in the First Division of the Football League.
In 1905 Singleton & Cole of Shrewsbury published a black and white series of photographs called "Footballers". These now sell for £120 a card but the series was reprinted in 2001 and can now be obtained for a reasonable price from dealers. This set included Billy Meredith, who was later to become a star at Manchester United.
http://i203.photobucket.com/albums/aa130/bar_1129/2009_2010/MU_card1.jpg
In 1871 the American company of Allen and Ginter began inserting pieces of card to protect the cigarettes from being damaged. It was not long before tobacco companies had the idea of printing advertisements on these cards, or "stiffeners" as they were called in the trade. In about 1876 companies began producing a series of cards that the smoker could collect. It was believed that this would encourage the smoker to continue using that particular brand.
The first British company to issue cigarette cards was W.D. & H.O. Wills. The first card appeared in 1887 and were at first used to advertise its products. Ogdens, a company based in Liverpool, introduced the first series of cigarette cards in 1894. This series of photographic cards became known as "Guinea Golds".
As Gordon Howsden points out in his book, Collecting Cigarette and Trade Cards: "At a time when the average family could not afford books, and with the technique of reproducing photographs in newspapers still some years away, these cards could inform and amuse, and bring a little bit of colour into what were all too often very drab lives."
Arnold Bennett once remarked that "some boys will grow up with cigarette cards as their sole education". Another writer, Clifford Hough, pointed out that cigarette cards were dubbed "The Working Man's Encyclopedia" because "they brought pictures of famous faces and fascinating places to the attention" of the masses. Hough adds that on "the reverse side the captions contained many interesting facts and pieces of information that often sunk into a boy's mind to a greater extent than any dull textbook from schooldays."
Subjects were chosen to appeal to their male customers. In 1896 the first set with a sporting theme appeared. This was a series of 50 cricketers. The tobacco companies discovered that these sporting cards were a great way to obtain brand loyalty. Later that year the first football set appeared. Footballers & Club Colours was published by Marcus & Company, a small firm in Manchester. These cards are extremely rare and individual cards are valued at £170. This is true of all the early football sets that were issued at this time: Footballers & Club Colours (Kinner, 1898); Footballers (J. F. Bell, 1902); Footballers (F. J. Smith, 1902) and Footballers (Percy E. Cadle, 1904). The cost of individual cards of these sets vary from £40 to £160.
In 1902 W.D. & H.O. Wills published a set of 66 football cards. The photographs were of men playing in the First Division of the Football League.
In 1905 Singleton & Cole of Shrewsbury published a black and white series of photographs called "Footballers". These now sell for £120 a card but the series was reprinted in 2001 and can now be obtained for a reasonable price from dealers. This set included Billy Meredith, who was later to become a star at Manchester United.
http://i203.photobucket.com/albums/aa130/bar_1129/2009_2010/MU_card1.jpg