FA Cup set to be sponsored by electronics giant LG after £4m-a-year with Ladbrokes deal was terminated
* LG are set to sponsor the England football team and the FA Cup
* The deal will be worth around £4million a year to the Football Association
* Ladbrokes previously sponsored the FA Cup but had their deal cut short in June
The FA are set to sign new, blue-chip sponsorship for England and the FA Cup to replace the ditched gambling-sector contract with Ladbrokes.
Korean electronics giant LG, who have numerous sports sponsorship tie-ups around the globe, are understood to be close to agreeing a deal with the FA for around the £4million-a-year that Ladbrokes were paying.
It will be a relief for the FA to attract a proven sponsor in what is a crowded market with plenty of competition from other sports offering title opportunities.
The FA Cup is set to be sponsored by Korean electronics giant LG in deal worth £4m-a-year
LG's previous football sponsorships have included Bayer Leverkusen, Fulham, Boca Juniors and pre-season tournaments.
The Ladbrokes deal was terminated in June, only one season into a four-year agreement.
The FA board decided it was no longer appropriate for the ruling body to have a betting sponsorship when FA rules prevent anyone professionally involved in the sport from gambling on football.
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